The vaping world in Peru is growing by leaps and bounds, and social media, especially Instagram, has become a key channel to connect with the audience and bring a brand to life.
Quick summary
- Instagram is a showcase, not a sales channel: branding and culture yes; prices, promotions, and "buy here" no.
- The bio must include "Exclusive sale for adults over 18" and link to the website or WhatsApp.
- If you show a product, include the legal warning in a white box with black letters, covering 15% of the area, at the bottom.
- Activate the minimum age of 18 in the account settings.
Do you have a vape shop? Learn about our wholesale channel: volume prices, original brands, and coverage throughout Peru.
But beware: selling vapes on Instagram is not as simple as it seems. Meta's policies (Instagram/Facebook) and Peruvian Law No. 32159 have clear rules. Skipping these rules could cost you your account suspension.
That's why here you have a clear, direct, and practical guide to using Instagram safely in your vape shop.
Let's get straight to the point:
Instagram for vapes: Your showcase, not your store
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Showcase your brand, your equipment, and your culture.
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Inspire your audience.
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Display your products as lifestyle, design, innovation (without selling directly).
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Direct traffic to your website, WhatsApp, or Shopify.
What should your Instagram bio look like?
What you SHOULD put:
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Your brand name (without sales phrases).
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The legal phrase: “Exclusive sale for adults over 18.”
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A safe call to action: “Learn more on our website/WhatsApp.”
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A link to your website or Linktree.
What you SHOULD NOT put:
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Prices, discounts, or promotions.
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Phrases like “Buy here”, “Place your order”, “Free shipping”.
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Words like “Vape Dealer” or “Direct sale of vapes”.
How to write safe and attractive captions
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Use aspirational phrases: “Premium design for every moment.”
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Describe the product without mentioning prices.
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Include a safe call to action: “Discover more on our website.”
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If you show a product, put the legal warning:
“SALE TO MINORS UNDER 18 IS PROHIBITED. THIS PRODUCT CONTAINS NICOTINE.”
Hashtags, location, and music: The clear rules
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Safe hashtags: #VapeLife, #Lifestyle, #VapeInnovation, #TakeAVape, #VaporizadoresPeru.
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Avoid hashtags like: #BuyVapes, #VapeDealer, #LowPrices, #FreeShipping.
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Use location only in lifestyle posts, not in product posts.
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For music, choose popular, relaxed songs without explicit lyrics.
Legal warning: 100% mandatory
If you show products, you must include:
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The phrase: “SALE TO MINORS UNDER 18 IS PROHIBITED. THIS PRODUCT CONTAINS NICOTINE.”
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In a white box, with black letters, in uppercase.
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Placed at the bottom of the image.
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Occupying at least 15% of the total area.
Should I activate the age restriction on Instagram?
Yes, it is key.
Go to: Settings > Business > Minimum age > Global: 18 years.
Is it worth paying for Meta Verified?
Yes, it is an investment worth it.
Benefits:
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Greater credibility (blue check).
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Priority support.
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Protection against impersonation.
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Better visibility.
To get it: Profile > ☰ > Accounts Center > Meta Verified > Verification (ID, selfie) > Payment (S/30 monthly per platform in Peru).
What type of content to upload? Long or short videos? Show smoke or vaping?
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Record lifestyle videos, unboxings, design details (without prices).
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Avoid showing smoke or the explicit action of vaping (this is key).
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Short videos (8–15 sec) for reels; long (30–60 sec) only if they are educational.
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Always include the legal warning if you show a product.
Stories: What to publish
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Lifestyle content, polls, questions, behind the scenes.
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Reposts from customers and influencers (without prices or direct sales).
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Highlights: Our brand, Innovation, Lifestyle.
Collaborations with influencers: Clear rules
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Aspirational content, lifestyle, unboxing.
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Without direct sales phrases.
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Include the legal warning if the product appears.
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Tag the store as a collaborator.
Comment and tag control
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Activate the word filter: Settings > Privacy > Hidden words.
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Review comments before reposting.
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Verify the content of tags before sharing.
Clear policies on your website or WhatsApp
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Terms and conditions.
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Privacy policy.
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Exclusive sale for adults over 18.
Key metrics to measure success
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Reach.
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Plays.
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Profile visits.
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Bio clicks.
Remember: Instagram is branding. Do not expect direct sales from there.
Final checklist
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Bio with warning + safe call to action.
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Legal warning in posts (15% of the area).
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Aspirational copy, without prices.
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Strategic hashtags.
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Location only in lifestyle content.
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Carefully selected music.
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Age restriction activated (18+).
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Meta Verified (optional but recommended).
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Content without smoke or explicit vaping.
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Clean and useful stories.
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Collaborations without direct sales.
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Moderated comments and tags.
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Website with clear terms and policies.
With this guide, you comply with the law, reduce risks, and build a solid brand.
The game is clear: inspire, connect, and direct your traffic off Instagram.
